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INMG501-17S (NET)
E-Global Business: Strategic Management and Marketing
30 Points
Staff
Convenor(s)
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Michele Akoorie
9283
MSB.4.32
Tuesday 11-12
michele.akoorie@waikato.ac.nz
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Lecturer(s)
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Bobbie Wisneski
4195
MS9.G.07
By appointment
bobbie.wisneski@waikato.ac.nz
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Administrator(s)
Tutor(s)
Librarian(s)
You can contact staff by:
- Calling +64 7 838 4466 select option 1, then enter the extension.
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Extensions starting with 4, 5 or 9 can also be direct dialled:
- For extensions starting with 4: dial +64 7 838 extension.
- For extensions starting with 5: dial +64 7 858 extension.
- For extensions starting with 9: dial +64 7 837 extension.
Paper Description
Rapid expansion of global communications has changed the environment of international commerce resulting in the re-evaluation of the way firms conduct their transactions internationally.
Paper Structure
This course will be delivered online via Vis.Talk which stands for visually integrated software. It does not require attendance at class (but see below).
However, there will be an introductory class to discuss the course outline and demonstrate the features of the course on Wednesday 4 January 2017 at 11 a.m. This will be held in MSB 0.21 (Computer Lab). Attendance at this class is not compulsory, but helpful if you are not familiar with e-learning approaches and you have not used Vis. Talk technology before. Please bring your own headphones with you. If you are unable to make this time your lecturer will be available to assist you by appointment.
The lecturer is available physically by appointment to consult individuals or groups. Other means of contact are through email (preferred) or telephone/text with a message for me to 'phone you if necessary. My mob is: 0221 308 389 (preferably during the day!)
The lecture material is contained in the Vis Talk link to your MyWeb page. By clicking on the Vis Talk link students can view the lecture material (four sessions and an introductory lecture) in their own time. A feature of the video link is that students are able to stop, start and go back or forward during the playing of the video. The videos are accompanied by the appropriate power point slides as the video plays. The discussion topic material is integrated with the video. There will be one video per week of lectures. Each week students will view the video session for that week. You then comment on the discussion topics for each video using the Moodle link to discussion topic #1, #2. You will also be able to download the ppt slides for each session and the introduction.
Note that in the vis talk presentation and slides it says "create post" within vis. Talk. This year I have decided to run the discussion topics through Moodle. So instead of posting your contributions in vis.talk you need to go to Moodle and enter your contributions through the appropriate heading. The ppt slides which you can download under ppt slides shows the correct place to post. In the vis.talk presentation you will find that I talk about Create Post in Vis.talk. I have been unable to change this so please follow the instructions in the downloadable ppt slides rather than what is showing as the ppt. slides which accompany the presentation.
Activities
- Engaging in online discussion on relevant topics with peers and course facilitator
- Finding, analysing and critiquing information on relevant topics
- Researching using relevant databases and web resources the activities of a global company in respect of the topics identified
- Analysing a case study of a New Zealand company operating internationally
Learning Outcomes
Students who successfully complete the course should be able to:
Assessment
On Line Discussions. By using Moodle we will engage in two separate discussions. Each discussion topic will have two parts - (a) and (b) which will be outlined in the presentation in Vis Talk. The required readings will provide an overview of the breadth of the issue to be discussed. Individual discussion requirements are identified later in this section. The opinions, comment on the contributions of others, and argue for or against points made in the discussion, as would be typical in an in-class seminar discussion. Students will be expected to abide by the discussion rules that respects the opinions of others while developing their own point of view.
Students will be expected to post at least ONE contribution for each element of the discussion topic to Moodle that is parts (a) and (b) Your contribution should add to the quality of the discussion rather than simply repeat what others have said. Your grades and my comments on each of your contributions can be found portfolioswhich can be found by clicking on the Moodle link in your side bar of the MyWeb page. . It is also where I will post my comments and grades for your contributions for the discussion topics. I advise the class via announcements when your grades and comments are available. Assessment for each compulsory online discussion will be based on the quality of the individual contributions to the discussion topic. Each discussion topic is worth 30% of your course grade so each part (a) and (b) is worth 15%. Length of contributions - 500 words each (+/- 10%) excluding references.
Student Portfolios are only available to you (the student) and the lecturer. Your grades for each discussion topic (and feedback) will be entered in to your individual student portfolios (to be found in Moodle in the side bar under the heading General). Under the heading "files" in your side bar you will find any additional material that may be required to support this course.
The course convenor will communicate regularly with students in this course by announcements. Students can then check back on what emails have been sent, the content and the date.
Assessment Components
The internal assessment/exam ratio (as stated in the University Calendar) is 1:0. There is no final exam.
Required and Recommended Readings
Required Readings
This is the reading list for this course: STMG 501S Global Business: Strategic Marketing and Management.
It is not an exhaustive list. I have tried to select the articles which are most relevant to the topics covered in each of the sessions. Citation style: ProQuest Standard. There are additional readings by topic in the files for this course. These readings reflect some of the latest developments in the global economy - particularly in relation to the outcome of the Presidential election in the United States.
INTRODUCTION: GLOBALISATION
General
The tortuous road to globalization for Volvo’s heavy truck business: Extending the scope of the Uppsala model. Vahlne, J.-E., Ivarsson, I., & Johanson, J. international Business Review; 2011, Vol. 20, Iss. 1, p. 1-14.
Drivers of Japanese economic globalization: A survey of Japanese managers Ananthram, S., Grainger, R., Miyamoto, T., & Yasumuro, K. International Journal of Management; 2010, Vol. 27, Iss. 3 part 2, p. 665-679.
Globalisation: Past and present Das, D. K. Economic Affairs; 2010, Vol. 30, Iss. 1, p. 66-70.
Rethinking Globalization Hollis, N. Marketing Research; 2009, Vol. 21, Iss. 1, p.12-18.
Business History and Economic Globalisation Ekberg, E. & Lange, E. Business History, 2014 Vol. 56, No. 1, 101–115.
Facets of Globalization Makhlouf, H. International Journal of Business and Social Science; 2014, Vol.5, No 1, p59-64.
Globalization and cosmopolitanism: Continuity and disjuncture, contemporary and historical. Barbalet, J. Journal of Sociology; 2014, Vol 50:, 199 -212
Globalization and the resilience of neoliberalism. Cerny, P. Critical Policy Studies, 2014: 8:3, 359-362,
TOPIC #1 THE ECOLOGICAL AND PHYSICAL ENVIRONMENT OF INTERNATIONAL BUSINESSClimate Change and Global Warming
Beyond Adaptation: Resilience for business in light of climate change and weather extremes Linnenluecke, M., & Griffiths, A. Business & Society; 2010, Vol. 49, Iss. 3, p. 477-511.
Implementing global corporate citizenship: An integrated business framework Crittenden, V. L., Crittenden, W. F., Pinney, C. C., & Pitt, L. F. Business Horizons; 2011, Vol. 54, Iss. 5, p. 447-455.
Transformative green marketing: Impediments and opportunities Michael Jay, P. Journal of Business Research; 2011, Vol. 64, Iss. 12, p.1311-1319.
Ecological Civilization Magdoff, F. Monthly Review; 2011, Vol 62, Iss 8, p. 1-25
Walter Isard's Contributions to Environmental Economics and Ecological Economics. Rose, A., Folmer, H,. & Nijkamp, P. International Regional Science Review; 2014 37: 107-122
On Alienation from the Built Environment Vogel, S. Ethic Theory Moral Prac; 2014, 17:87–96
Immigration and Emigration
Globalization and investment in human capital. Hickman, D. C., & Olney, W. W. Industrial & Labor Relations Review; 2011, Vol. 64, Iss. 4, p. 654-672.
Global capitalism at risk. What are you doing about it? Bower, J. L., Leonard, H. B., & Paine, L. S. Harvard business review; 2011, Vol. 89, Iss. 9, p. 104-112.
TOPIC #2 GLOBAL SEGMENTATION AND PRODUCT POSITIONING, OUTSOURCING/OFFSHORING
New Product Development and Segmentation
Technology Outlook for New Zealand Tertiary Education 2011-2016: An NMC Horizon Report Regional Analysis. Johnson, L., Adams, S., and Cummins, M. (2011). Austin, Texas: The New Media Consortium
Consumer world-mindedness and attitudes toward product positioning in advertising: An examination of global versus foreign versus local positioning. Nijssen, E. J., & Douglas, S. P. Journal of International Marketing; 2011, Vol. 19, Iss. 3, p.113-133.
50 years of research on international standardization and adaptation—from a systematic literature analysis to a theoretical framework. Schmid, S., & Kotulla, T. International Business Review; 2011, Vol. 20, Iss. 5, p. 491-507.
Identity, demographics, and consumer behaviors: International market segmentation across product categories. Mark Cleveland, Nicolas Papadopoulos, Michel Laroche. International Marketing Review; 2011, Vol. 28 Iss: 3, p.244 - 266
Product innovation for the people's car in an emerging economy. Ray, S., & Kanta Ray, P.. Technovation; 2011, Vol. 31, Iss. 5-6, p. 216-227.
International Market segmentation: Economics, national culture and time. Budeva, D., & Mullen, M. 2014; European Journal of Marketing, Vol. 48 Iss 7/8 p. 1209 - 1238
The Potential for Consumer Segmentation in the Finnish Housing Market. Gibler, K. & Tyvimaa, T. 2014; The Journal of Consumer Affairs, p. 351-379
Service Quality and Price Perceptions by Internet Retail Customers: Linking the Three Stages of Service Interaction. Cho, Y. Journal of Service Research 2014, Vol, 17(4) 432-445
Outsourcing/Offshoring
What motivates manufacturing SME’s to outsource offshore in China?: Comparing the perspectives of SME manufacturers and their suppliers. Sinha, P., Akoorie, E. M., Ding, Q., Wu, Q. Strategic Outsourcing an International Journal; 2011, Vol. 4, Iss. 1, p. 67-88
Overcoming inertia: Drivers of the outsourcing process. Mol, M. J., & Kotabe, M. Long Range Planning; 2011, Vol. 44, Iss, 3, p.160-178.
The strategic nexus of offshoring and outsourcing decisions. Mudambi, R., & Venzin, M. Journal of Management Studies; 2010, Vol. 47, Iss. 8, p.1510-1533.
Offshoring of R&D: Looking abroad to improve innovation performance. Nieto, M. J., & Rodríguez, A. Journal of International Business Studies; 2011, Vol. 42, Iss. 3, p. 345-361.
Value Chains and Marketing R&D Interfaces
Global “Chop Shops” Slice, Dice and Outsource the Value Chain. Academy of International Business. 2011. Vol. 11 Iss. 2 p. 13-15.
International expansion through flexible replication: Learning from the internationalization experience of IKEA. Anna Jonsson, Nicolai J Foss. Journal of International Business Studies. Washington: Dec 2011. Vol. 42, Iss. 9; p. 1079
TOPIC #3 THE GLOBAL FACTORY.International Perspectives
Insights into the global factory. Peter Buckley. Academy of International Business. 2011. Vol. 11 Iss. 2, p. 7-12.
Innovation and internationalization as growth strategies: The role of technological capabilities and appropriability. Kalevi Kyläheiko, Ari Jantunen, Kaisu Puumalainen, Sami Saarenketo, Anni Tuppura. International Business Review; 2011, Vol. 20, Iss. 5, P. 508-520
Domestic mindsets and early international performance: The moderating effect of global industry conditions. Nadkarni, S., Herrmann, P., & Perez, P. D. Strategic Management Journal; 2011, Vol. 32, Iss. 5, p.
The paradox of Samsung's rise. Khanna, T., Song, J., & Lee, K. Harvard business review; 2011, Vol. 89, Iss. 7/8, p. 142-147.
What motivates manufacturing SME’s to outsource offshore in China?: comparing the perspectives of SME manufacturers and their suppliers. Sinha, P., Akoorie, E. M., Ding, Q., Wu, Q. Strategic Outsourcing an International Journal; 2011, Vol. 4, Iss. 1, p. 67-88
Overcoming inertia: Drivers of the outsourcing process. Mol, M. J., & Kotabe, M. Long Range Planning; 2011, Vol. 44, Iss, 3, p.160-178.
The strategic nexus of offshoring and outsourcing decisions. Mudambi, R., & Venzin, M. Journal of Management Studies; 2010, Vol. 47, Iss. 8, p.1510-1533.
Offshoring of R&D: Looking abroad to improve innovation performance. Nieto, M. J., & Rodríguez, A. Journal of International Business Studies; 2011, Vol. 42, Iss. 3, p. 345-361.
Does Distance Hinder Coordination? Identifying and Bridging Boundaries of Offshored Work. (under files folder) Ceci, F., & Precipe, A. Journal of International Management 2013, Vol 19. p.324-332
A Systematic Review of Literature on offshoring of Value Chain Activities. (under Files folder) Schmeisser, B. Journal of International Management 2013, Vol 19. p390-406
Fine Slicing of the value chain and offshoring of essential activities: empirical evidence from European multinationals. Linares-Navarro, E., Pedersen, T., & Pla-Barber, J. Journal of Business Economics and Management , 15:1, 111-134
Operations Management of Logistics and Supply Chain: Issues and Directions. Li, X. Discrete Dynamics in Nature and Society. 2014 Article ID 701938. p. 1-7
Human Resource Management issues in supply chain management research: A systematic literature review from 1998-2014. Hohenstein, N, Feisel, E., & Hartmann, E. 2014. International Journal of Physical Distribution & Logistics Management, Vol. 44 Iss 6 pp. 434 - 463
Supply Chains
Building the supply chain of the future. Malik, Y., Niemeyer, A., & Ruwadi, B. McKinsey Quarterly; 2011, Vol. 1, p. 62-71.
Don't let your supply chain control your business. Choi, T., & Linton, T. Harvard business review; 2011, Vol. 89, Iss. 12, p. 112-117.
Arcs of supply chain integration. Childerhouse, P., & Towill, D. R. International Journal of Production Research; 2011, Vol. 49, Iss. 24, p. 7441-7468
TOPIC #4 GLOBAL LOGISTICS, ORGANISATIONAL CONTROL AND INTERNET MARKETINGGlobal Logistics
Logistics capabilities for sustainable competitive advantage. Sandberg, E., & Abrahamsson, M. International Journal of Logistics: Research & Applications; 2011, Vol. 14, Iss. 1, p. 61-75.
Unlimited shelf space in internet supply chains: Treasure trove or wasteland? Rabinovich, E., Sinha, R., & Laseter, T. Journal of Operations Management; 2011, Vol. 29, Iss. 4, p.305-317.
Information technology as an enabler of supply chain collaboration: A dynamic-capabilities perspective. Fawcett, S. E., Wallin, C., Allred, C., Fawcett, A. M., & Magnan, G. M. Journal of Supply Chain Management; 2011, Vol. 47, Iss. 1, p. 38-59.
Organisational Structures
Preparing your organization for growth. Dewhurst, M., Heywood, S., & Rieckhoff, K. McKinsey Quarterly; 2011, Iss. 3, p. 109-113.
How P&G tripled its innovation success rate. Brown, B., & Anthony, S. D. Harvard business review; 2011, Vol. 89, Iss. 6, p.64-72.The Internet and Global Marketing
The future of shopping, Rigby, D. Harvard business review; 2011, Vol. 89, Iss. 12, p. 64-75.
Internet-based sales channel strategies of born global firms. Gabrielsson, M., & Gabrielsson, P. International Business Review; 2011, Vol. 20, Iss. 1, p. 88-99.
The effect of cultural distance on international marketing strategy: A comparison of cultural distance and managerial perception measures. Tae Won, M., & Sang Il, P. Journal of Global Marketing; 2011, Vol. 24, Iss. 1, p.18-40.
Convergence and divergence: Developing a semiglobal marketing strategy. Douglas, S. P., & Craig, C. S. Journal of International Marketing; 2011, Vol. 19, Iss. 1, p. 82-101.
E-retailing at Wal-Mart. Confessions of an Online Shopaholic: Teenage Youths' Purchasing Behavior towards Online Retailing Preferences. Murad, K. & Salleh, S. International Journal of Social Science and Humanity, Vol 4, No. 1 January 2014Almost One Third of household puchases are made online. (Under Files Folder)
How online social ties and product-related risks influence purchase intentions: A Facebook experiment. Wang, J., & Chang, C. Electonic Commerce Research and Applications. 2013. Vol 12, p. 337-346
Social commerce research: An integrated view. Zhou, L., Zhang, P., & Zimmermann, H. Electonic Commerce Research and Applications. 2013. Vol 12, p. 61-68
What does Pinterest offer arts organizations? (under Files folder)
Allpress-Hill, V. Optimise Webinar Series 2013.
Recommended Readings
Other Resources
Online Support
Workload
Linkages to Other Papers
Equivalent(s)
MINT501, STMG501